Transforming ideas into intuitive experiences.
I blend strategy, research, and technology to craft seamless, intuitive experiences that engage users and drive meaningful outcomes. Let's build something that matters.
Reel coming soon.
Use Cases
Client digital products
This category highlights end-to-end client projects, from strategy and UX/UI design to full front-end and back-end development. Whether for startups or established businesses, these projects showcase the seamless transformation of ideas into digital products.
Code Connect
Site Redesign
Quest Insurance
Product Design
TD Dashboards
Native App
TD Bill Manager
Native App
Conceptual
A collection of personal projects outside client work.
Beon
Site Redesign
Project Alchemy
Site Redesign
The process
Clearly outline the goals and objectives of the project. What problem are you trying to solve? Who are the users or stakeholders? Conduct qualitative and quantitative research to understand user needs, behaviors, and pain points.
Generate ideas and concepts to address the identified problem. This can involve brainstorming sessions, sketching, and exploring different design alternatives. Refine the most promising ideas into coherent concepts. Consider factors such as usability, feasibility, and alignment with user needs.
Develop more detailed prototypes that closely resemble the final product or solution. Test the prototype to ensure that it functions as intended and meets the defined requirements. Identify any technical challenges or limitations that need to be addressed.
Conduct usability testing with representative users to evaluate how they interact with the prototype. Gather feedback on aspects such as ease of use, navigation, and clarity of information.
Analyze the findings from testing to identify strengths, weaknesses, and areas for improvement in the design. Use insights from evaluation to iterate on the design and make necessary refinements. This may involve revisiting earlier stages of the design process to address any issues or incorporate new ideas.